About Paradise Group
We are continuously growing
Brands
Outlets
Cities
A Diner’s Paradise
Exceptional Value
Poised as a diners’ paradise, Paradise Group offers gourmet menus of exceptional value in a wide variety of restaurant concepts together with a catering arm.
A Sensorial Experience
Service from the heart
Promising a sensorial experience with service from the heart, every concept immerses the diner in an atmosphere that captures the finer points of its unique culture, particularly the finest from its rich array of culinary delights.
True to our Mission
To improve, enhance and create
True to our mission to improve, enhance and create for our customers’ ultimate experiential enjoyment, Paradise Group marries tradition with innovation – a match that, as they say, is made in heaven.
PARALLAX ROW
Our Promise
Our Vision
To be an international diners’ paradise where gourmet menus meet with exceptional value, and tradition meets with innovation.
Our Mission
Always improving, advancing and creating to provide exceptional value in every category of our restaurants for the experiential enjoyment.
Our Brand Promise
Paradise Group restaurants promise to delight customers by “Creating New Dimensions of Dining Pleasure” for its patrons.
The Paradise Story
The Paradise Story began with a little spark, which fired into a grand influence.
In 2002, the little spark that was Seafood Paradise, was a humble 25-seater coffee shop located in Defu Lane in an inconspicuous industrial area. In many ways, it lacked glitz and glamour but the tastes it offered more than made up for it. The foodies in Singapore came in droves for the sumptuous yet reasonably priced cuisine.
Spurred by this success, Eldwin Chua created a brand new restaurant concept Taste Paradise. With a menu of traditional Cantonese cuisine and an array of exquisite dim sum, the brand garnered a local fan base as well as media affirmation.
Being a culinary enthusiast and a visionary entrepreneur, Eldwin continues to grow the Paradise brand while keeping firm his belief in creating great food at good value.
With more than 12 well-received restaurant concepts, the Paradise empire grew rapidly to own more than 100 restaurants worldwide. Apart from our restaurants, Paradise Group also has a catering arm which brings the irresistible taste of paradise to homes, private and corporate functions. The brand continues to be embraced by many and its flames are invigorated by your support. Let your discerning palates embrace the wonders of Paradise
Our Milestones
- 2002
- 2006
- 2008
- 2009
- 2010
- 2016
- 2019
- 2020 - 2022
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2002
2002
– Started as a “Zi Char” stall – Seafood Paradise in Defu Lane.
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2006
2006
– Taste Paradise, a full-fledged Chinese restaurant concept was created.
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2008
2008
– Establishment of Paradise Group Holdings and embarkation of a corporate and professional structure.
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2009
2009
– Launched the 3rd concept, Paradise Classic, and opened 3 outlets.
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2010
2010
– Launched 2 more concepts – Paradise Dynasty & Canton Paradise.
– Opened 8 outlets.
– Commence venture into Malaysia.
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2016
2011 – 2016
– Won Singapore Prestige Brand Award 2011, SME1 Asia Awards 2011 and Enterprise 50 Awards 2011.
– Expanded fleet of restaurants by 40 new outlets, and started Paradise Teochew, Beauty in The Pot, ParaThai, Paradise Hotpot and LeNu to offer variety of Asian cuisines.
– Ventured into Indonesia, China, Japan, China (Hong Kong), Chinese Taipei, Philippines and Myanmar.
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2019
2017 – 2019
– Started LèTen offering halal Chinese cuisine, and Le Shrimp Ramen – first shrimp broth ramen in Singapore.
– Expanded into China and other Asian markets with multiple dining concepts, and achieved 100 restaurants globally.
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2020 – 2022
2020 – 2022
– Opened the first 2 restaurants outside of Asia, in USA.
– Re-designed company’s business strategy, moved towards better efficiency and higher productivity with digitalisation.
– Completion and officially moved into Paradise Group IHQ (international headquarters).
